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Press Release: Mountain Dew and Doritos team up with Xbox to give away an Xbox One X every hour

10 Oct 2017 11:00 am

Mountain Dew and Doritos team up with Xbox to give away an Xbox One X every hour

Canada NewsWire

MISSISSAUGA, ON, Oct. 10, 2017

"Win Every Hour" gives Canadian fans a chance to win a hotly anticipated Xbox One X console by entering codes from specially-marked MTN DEW(R) , MTN DEW(R) KICKSTART(TM) and DORITOS(R) products

MISSISSAUGA, ON, Oct. 10, 2017 /CNW/ - MTN DEW and DORITOS are teaming up with Xbox to bring Canadian fans the next level of gaming. The "Win Every Hour" contest gives fans the chance to win one of over 1,000 Xbox One X consoles. Launching on November 7, Xbox One X is the world's most powerful console and is considered one of the most anticipated gaming consoles of the decade.

Here's how the contest works:
   -- Find Codes: Fans can find codes under the cap of specially-marked MTN 
      DEW(R) 591mL bottles, under the tab of specially-marked MTN DEW(R) 
      KICKSTARTTM 473mL cans, and on the back of specially-marked DORITOS(R) 
      Nacho Cheese, Zesty Cheese, Sweet Chili Heat!(R) and Sonic Sour Cream(R) 
      45g, 80g, 250g and 255g bags of tortilla chips. 
 
   -- Enter Codes: Starting October 10, fans can enter their codes at 
      WinEveryHour.ca to participate in hourly prize draws between 12 noon and 
      midnight ET until January 7, 2018. 
 
   -- Extra Entries: For three extra entries into the hourly draw of their 
      choice, fans can enter a product code from a MTN DEW or a MTN DEW 
      KICKSTART product together with a code from a DORITOS product at the same 
      time. 
 
   -- The Prize: For each hour in the contest, MTN DEW and DORITOS will be 
      giving away one Xbox One X console and a Forza Motorsport 7 game. 

"DEW & DORITOS have become a force in the gaming community, with annual programs that give fans exclusive access to exciting rewards. With the outstanding success of our 2013 "Win Every Hour" contest, we knew we wanted to bring it back in a big way for this major release," said Logan Chambers, Director of Marketing for Carbonated Soft Drinks.

"We're excited to team up with Xbox again for this epic contest", says Shereen Yasseen, Senior Director of Marketing for Frito-Lay Core & Global Brands. "This year's "Win Every Hour" contest gives our gaming fans over a thousand chances to win the ultimate prize -- the highly-anticipated Xbox One X console."

Since the launch of their Xbox partnership in 2012, MTN DEW & DORITOS have offered fans access to experiences, content and codes for the releases of fan-favourite games including Titanfall 2 and Halo 4. The 2013 "Win Every Hour" contest for Xbox ONE was so popular that it generated over 400,000 code entries from fans across the country.

Join the conversation at @DewCanada or @DoritosCanada

About Mountain Dew

With its one-of-a-kind citrus taste, MTN DEW exhilarates and quenches with every sip. For more information, check out the brand on Facebook at www.facebook.com/MountainDewCanada, on Instagram @dewcanada and on Twitter @DewCanada.

About Doritos

Doritos is one of the leading brands from PepsiCo's global snack portfolio. To learn more about the Doritos brand, visit its website at www.doritos.ca

About PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated approximately $63 billion in net revenue in 2016, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose -- our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around us. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. For more information, visit www.pepsico.com.

SOURCE PepsiCo Canada

View original content with multimedia: http://www.newswire.ca/en/releases/archive/October2017/10/c4912.html

/CONTACT:

MEDIA CONTACTS: Alexandra Siklos, Account Manager, PRAXIS, alexandra@praxispr.ca; Fallon Benner, Account Executive, PRAXIS, fallon@praxispr.ca
Copyright CNW Group 2017 
 

(END) Dow Jones Newswires

October 10, 2017 07:00 ET (11:00 GMT)
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