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Amul Launches ‘Janmay’; Foray Into Edible Oil Business Significant for Oilseed Farmers

17 Jul 2020 12:53 pm
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Mumbai (Commodities Control) - Dairy and food products major, Gujarat Cooperative Milk Marketing Federation (GCMMF) which sells dairy products under Amul brand, last week, announced its foray into edible oil segment with the launch of ‘Janmay’ brand of consumer packs of edible oils.

Janmay', which means fresh or newly-born, will see Amul selling five variants — cottonseed, mustard, sunflower, groundnut, and soybean oils — under the brand across 30,000 stores in Gujarat and Rajasthan tapping its parlours and retail counters.

These will be sold in 1 ltr pouch, 5 ltr jar and 15 kg tin pack.

According to RS Sodhi, MD, GCMMF “The launch of ‘Janmay’ range of edible oils in Gujarat is to provide remunerative prices to edible oilseeds growers in Banaskantha in North Gujarat and South Gujarat. Our country is highly dependent on imported oils with around 65% of oils consumed is imported as the trend is skewed towards refined oils. Indigenous oils such as Groundnut oil, Mustard oil contribute around 25% of total oil consumption in India.” Janmay means “newly born” or “fresh” he added.

The dairy major observed that the demand for branded and packed oil shot up during the pandemic and decided to launch its own brand of edible oils. Janmay oil products are being packed at a new and modern plant near Panalpur, North Gujarat.

Sodhi also stated that the 3.6 million milk producers of GCMMF are also farmers and some of whom cultivate oil seeds such as Groundnut, Cottonseed, Mustard etc in Gujarat. This is to provide stable and remunerative price to edible oilseed growers of Gujarat.

It is important to note that India had liberalised edible oil imports despite having 90%+ self-sufficiency in 1990’s at the cost of domestic producers. Because of such policy, today India is the world’s largest importer of edible oils spending around ₹75,000 crore annually on foreign exchange on imports, Sodhi stated.

Launch of Janmay oils is aimed at serving both the raw material suppliers in GCMMF’s case, our 3.6 million farmer owners and millions of consumers in an equal measure through value for many and value for money based business philosophy.

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