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Starbucks Teaches Silicon Valley a Lesson in Tech -2-

19 Aug 2017 4:01 am

If that idea sounds like pie in the sky, consider this: Howard Schultz stepped down as Starbucks CEO in April to run the company's reserve and roastery efforts. That's the same guy who bought Starbucks in 1987, when it was a six-store chain. Shortly after announcing his new role, Schultz told investors, "If Starbucks was a 20-chapter book, I still think we're in chapter four or five."

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August 19, 2017 00:01 ET (04:01 GMT)

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